Nustay is a Danish booking brand challenging Booking Holdings and Expedia Group, which control 95% of the booking market. Started in 2014 Nustay is by no mean a new player, but recently raised more funding to grow their market share in what seem to be one of the most competitive markets on earth.
Welcome to the Aspiring Blog, were we share with your the latest news and views on our business, the crowd market and technology.
The Booking Industry
The booking industry is controlled by two companies, creating a duopoly where there is hardly any competition, which again lead to higher prices for the consumers. You might think all the advertising you see is from a wide range of business, you could not be more wrong, most of the brands you see advertising is owned by Booking Holdings and Expedia Group.
Booking brands are highly valuable
The booking industry have seen some massive takeovers. Travel brands don’t come cheap when you want to create a duopoly, the cost can easily become billions of dollars to secure the right brand and booking site. Most recently Airbnb bought their first hotel booking site, who would ever have imagined this a few years ago.
Robots Coming To Take 36 Million jobs
One quarter of US jobs could be replaced by robots within the next 5 to 20 years. That is 36 million jobs lost, in the US alone. People need to act now to ensure they adapt to the changes and get skills that are not that easily replaced by machines. The speed of automation will probably increase as the world enters a recession, this is expected to happen in 2020 which mean people urgently need to take action and adapt.
P2P marketing, the future of marketing
Millennials is changing how marketing is done. With an age between 18-34 they are quickly becoming the biggest consumer group in the world, in the US they have already surpassed the Baby Boomers (age 51-69) which was the group every marketer targeted for several decades. What sets the Millennials apart from other groups is the fact that they rely on other people’s opinion and not on marketing when they make their purchases. To reach out to the Millennials a totally new marketing strategy is required, P2P marketing.
The Global Financial crisis of 2007-08 changed the global financial landscape dramatically resulting in the disruption of the conventional models of finance. With very limited financing available from banks and other financial institutions businesses had to look elsewhere for funding, which led to the creation of what we today know as crowd funding. Businesses being funded by individuals marked the birth of the era of the distributed Peer-to-Peer finance model which today is transforming the financial world.