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P2P marketing, the future of marketing

Millennials is changing how marketing is done. With an age between 18-34 they are quickly becoming the biggest consumer group in the world, in the US they have already surpassed the Baby Boomers (age 51-69) which was the group every marketer targeted for several decades. What sets the Millennials apart from other groups is the fact that they rely on other people’s opinion and not on marketing when they make their purchases. To reach out to the Millennials a totally new marketing strategy is required, P2P marketing.

P2P Financials

The Global Financial crisis of 2007-08 changed the global financial landscape dramatically resulting in the disruption of the conventional models of finance. With very limited financing available from banks and other financial institutions businesses had to look elsewhere for funding, which led to the creation of what we today know as crowd funding. Businesses being funded by individuals marked the birth of the era of the distributed Peer-to-Peer finance model which today is transforming the financial world.

Patrick Byrne, the founder of Overstock

Every stock will be tokenized in 5 years

Patrick Byrne, the founder of Overstock, an online retail business with 1.7 billion USD in annual sales, believe that every stock will be tokenized in 5 years. In November 2017 the chairman of Nasdaq Robert Greifeld predicted that every stock and bond on Wall Street today could be tokenized, one year after we see major movement towards re-inventing how stocks are issued.

UK Fintech company Revolut raise 250 million on 1.7 billion USD valuation

In April 2018 Revolut, a UK Fintech company, raised 250 million USD, bringing it valuation up to 1.7 billion USD. The London-based firm provides a debit card that allows people to spend money in 150 currencies with no fees at a real-time exchange rate

Binance is teaming up with the Malta Stock Exchange

Binance, the world's largest crypto exchange by volume, is teaming up with the Malta Stock Exchange (MSX) to enable security token trading on the “blockchain island”.

First bank to launch security tokens

Liechtenstein’s Union Bank AG today announced that it will be the world’s first fully licensed and regulated bank to issue its own security tokens in alignment with Liechtenstein’s regulatory authority FM.