Nustay is a Danish booking brand challenging Booking Holdings and Expedia Group, which control 95% of the booking market. Started in 2014 Nustay is by no mean a new player, but recently raised more funding to grow their market share in what seem to be one of the most competitive markets on earth.
The Booking Industry
The booking industry is controlled by two companies, creating a duopoly where there is hardly any competition, which again lead to higher prices for the consumers. You might think all the advertising you see is from a wide range of business, you could not be more wrong, most of the brands you see advertising is owned by Booking Holdings and Expedia Group.
Booking brands are highly valuable
The booking industry have seen some massive takeovers. Travel brands don’t come cheap when you want to create a duopoly, the cost can easily become billions of dollars to secure the right brand and booking site. Most recently Airbnb bought their first hotel booking site, who would ever have imagined this a few years ago.