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The booking industry have seen some massive takeovers. Travel brands don’t come cheap when you want to create a duopoly, the cost can easily become billions of dollars to secure the right brand and booking site. Most recently Airbnb bought their first hotel booking site, who would ever have imagined this a few years ago.

Airbnb payed close to $500 million for the hotel booking site HotelTonight, and by this start to take on the competition with the two main brands in bookings, Booking Holdings and Expedia Group. This is one of many investments Airbnb have done over the last 12 months, they are widening their business scope to keep growing the company. And possibly to get some real assets, after all Airbnb based on its original concept don’t own a thing, they rely 100% on homeowners to use their platform.

The last major takeover in the booking industry was back in 2015 when Expedia paid $3.9 billion for HomeAway, an Airbnb alike platform. It meant Expedia finally could start to offer residential properties on their booking sites.

Back in 2012 Expedia also bought Trivago, at the time they bough 61% for a little over $600 million. And Booking Holdings bought Kayak for a whopping $1.8 billion.

There are huge some numbers in the booking industry. This is one of the reasons ASPIRING is funding an alternative travel booking site, we have the possibility to create a highly valuable brand which can create long term prosperity for our members.